Digital Marketing Professional

Summary:

Jack Rogers shoes had an inspired beginning on the isle of Capri in the early 60s. It was the heyday of the international jet set, a swirl of famous faces and names, lounging poolside in colorful caftans, wearing sherbet shades against the Mediterranean backdrop.

JACK ROGERS is looking for an experienced, goal-oriented, digital marketing professional to manage digital campaigns, from strategy, to execution, and reporting. With a thorough understanding of 360 marketing, the right candidate will work cross functionally with all teams to launch on-brand, revenue driving marketing campaigns.

Main responsibilities include but are not limited to:

  • Facilitate the execution of campaigns on digital channels including email, social media, display, SEO/SEM, and eCommerce, among others
  • Ensure cohesive messaging across all touchpoints, including in-store, ecommerce, as well as social & PR for paid/owned/earned
  • Create strategic media plans to drive ecommerce goals
  • Manage the day-to-day workflow of the Performance Digital Marketing program
  • Own the agency relationships
  • Own CRM/customer retailer data to identify opportunities across customer segments, and recommend strategies & marketing plans to optimize to target them
  • Closely partner with all relevant counterparts to successfully plan marketing messages and prioritize products to. communicate
  • Manage the marketing calendar which includes promotional support, holiday events, and core brand initiatives/launches
  • Oversee marketing tracking, analytics and insights
  • Monitor performance across KPIs, and create optimization plans to ensure programs scale efficiently


Qualifications:

  • Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred
  • 3-5 years of performance marketing experience
  • Direct experience with analytics tools such as Google Analytics
  • Working knowledge of paid search, shopping engines, display, affiliates, SEO, social media is required

If interested in applying in this position, please send your resume + a cover letter to careers@jackrogersusa.com attention: Josie Fogarty